People want to hire and buy from those they know, like, and trust.
That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself.
What is authenticity? Other than being a commonly-used buzzword these last few years, authenticity means being your true self in both words and actions.
Your words and actions should match; your passion should be evident but not looking like it’s an act. Your honesty and integrity should be evident when speaking to you. And your online persona should match your offline persona when people meet you in person.
Some business people argue that there’s a subtle nuance to authenticity that really means being yourself in the correct setting.
For instance, wearing shorts or a business casual outfit to a corporate meeting where the other attendees are in formal suits could be seen as a sign of disrespect, even if that’s what you wear at your beach house.
If you start cursing in the middle of a staff meeting or in your emails or on your social media posts, even if that’s how you speak at home, it could be seen as disrespectful and off putting. No matter how you define the word authenticity, it’s an important trait when it comes to company branding and associating yourself as your company’s spokesperson.
Who Would You Do Business With?
The poor used car salesman stereotype gets a bad rep but you can immediately picture a smarmy guy who is all pleasant to your face but then bad mouths you when out of earshot for not buying his car or asking too many questions. For most people, that would turn them off from buying because you wouldn’t know if he’s telling the truth or just wanting to sell you a car.
Someone who’s authentic would have a genuine interest in wanting to help you, in this example, by selling you a reliable used car that actually works. They would answer any questions you might have and would find the answers if they didn’t know them right off the bat. They would be honest about the inner workings of the car and would be disappointed if you walked away from the deal, but you wouldn’t feel pressured to buy something you’re not ready for. Which of these salespeople gives you the better authenticity vibe in this example?
What are some ways you are already being authentic in your brand?
And what are some ways you now know you'd like to be more authentic?
Let me know in the comments!
Just because you’re in the coaching industry, don’t think you would never have a need for a coach of your own. Seems like a funny thing to think about but even the best coaches could use some help streamlining their businesses or having an objective third party to talk to about personal or family matters.
Heck, even psychiatrists are required to speak to other psychiatrists on a regular basis!
Business coaches can assist anyone with their businesses and often will find things to fix or change simply because they have an objective, outside viewpoint. Everything from billing inefficiencies to brainstorming product ideas, a business coach can be a non-judgmental sounding board who offers clarity and perspective.
Your Coach as Your Accountability Partner
If you have a plan in place for creating a signature program, utilizing a coach as an accountability partner is a wise investment. We all tend to work more efficiently when we know there’s a deadline looming but it’s also easy to ignore that deadline because we are the ones who set it. Rather than moving your deadline further and further away, use this accountability partner to keep your productivity on track.
Accountability is necessary in many instances, though, not just in product creation. Whatever goals you have set for yourself, your coach will hold you solely responsible for meeting those deadlines and goals.
Your Coach as Your Guide
A good business coach will have the ability to challenge your thinking and your goals in a non-threatening, non-judgmental way. Instead of staying inside our comfort zones, a coach will encourage us to explore what we fear in an effort to fight that fear and try something new. Coaches also have the skill to break down large tasks into smaller tasks that don’t seem so intimidating. They can also guide us with instructions for how to do or implement something in our business.
Your Coach as Your Mentor
When it comes to hiring a business coach, always hire someone you consider to be at a higher income level or level of success than you. After all, those who have already reached a level of success will have the best experience to share about how you can reach that same level. Your coach is one who will teach you the skills you need to be successful based on real life experiences.
Get Your Plan Started Ahead of Time
Before you spend good money on a coach, create a business plan with your goals and your action steps spelled out. You want to provide your coach with a starting point and chances are that would be your first assignment anyway with a new coach.
What has been your experiences with coaches? I'd love to hear.
Struggling with how to price your eCourse?
You’re in good company. It’s a struggle all online business owners face, and one that can even cause you to put off launching your product—maybe indefinitely.
Sound familiar? These pricing strategies will help:
How much do you want to earn?
Here’s the most basic idea: how much money do you want to make on your course sales? Take into consideration:
With all that in mind, it’s easier to calculate the cost of your course.
What is the return on investment?
Beyond how much you expect to earn from course sales, it’s important to consider how much your buyer stands to earn from her access to it. For example, if your students routinely increase their income by $2,000 every month thanks to your training, then it’s more than reasonable to charge $4,000 or more for your course. After all, action takers will earn back many times their investment.
How committed are your buyers?
Or more accurately, how committed do you want them to be? Generally speaking, the higher the price point, the more invested a buyer will be in:
This means that they’re also more likely to realize the results you promise, which leads to a better return on their investment. If you have the value and the case studies to prove a solid return, it’s reasonable to price your course higher to encourage commitment on your buyers’ part.
How exclusive is the content?
You might think that there is nothing you can teach that hasn’t already been done before—many, many times.
But there’s plenty that can make your course stand out from the crowd:
In the end though, deciding on a price for your course might come down to simply following your intuition. After all, you know your audience—and your content—best. Don’t overthink it, and don’t use pricing as an excuse not to launch.
There are people just waiting to work with you who will be so excited!